Keep an Eye on the Money

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Investment Essentials

Core truths for building and growing wealth.


The Overlooked Impact of Emotional Investing on Long-term Portfolios
Investment Essentials

The Overlooked Impact of Emotional Investing on Long-term Portfolios

Investing is widely recognized as both a science and an art, requiring the diligent application of financial principles alongside the nuanced understanding of market dynamics. However, one often overlooked aspect of successful investing is managing emotions. Emotional…

The Cost of Waiting for the Perfect Time to Invest
Investment Essentials

The Cost of Waiting for the Perfect Time to Invest

There is always a reason to wait. Stocks look expensive. Interest rates might change. An election is approaching. A recession could be around the corner. The market just hit a record, which feels like a terrible time to buy. Or the market has just fallen sharply,…

Understanding Sustainable Investments: Aligning Your Portfolio with Values
Investment Essentials

Understanding Sustainable Investments: Aligning Your Portfolio with Values

In recent years, sustainable investing has gained significant traction as more individuals seek to align their financial decisions with personal values. This strategy not only considers potential financial returns but also takes into account the societal and environmental…

Taxable Investing Basics: What to Know Before Your First Tax Form Arrives
Investment Essentials

Taxable Investing Basics: What to Know Before Your First Tax Form Arrives

Opening a taxable investing account can feel exciting right up until the first mysterious tax form appears in your inbox. One minute you are buying an index fund and feeling responsible. The next, you are staring at words like “qualified dividends,” “cost basis,”…

ETFs vs. Mutual Funds: How to Choose the Better Fit for Your Investing Style
Investment Essentials

ETFs vs. Mutual Funds: How to Choose the Better Fit for Your Investing Style

Choosing between ETFs and mutual funds can feel like comparing two nearly identical doors and being told, “Don’t worry, the difference matters.” Both can help you invest in a basket of stocks, bonds, or other assets. Both can offer diversification. Both can be…

Brokerage Accounts Explained: What They Are and When You Might Need One
Investment Essentials

Brokerage Accounts Explained: What They Are and When You Might Need One

A brokerage account can sound like one of those financial terms that belongs behind a mahogany desk, whispered by someone wearing reading glasses they do not technically need. But in everyday terms, it is much simpler than that. A brokerage account is the account…

Why a 1% Investment Fee Can Matter More Than You Think
Investment Essentials

Why a 1% Investment Fee Can Matter More Than You Think

A 1% investment fee has a clever psychological advantage: it sounds small. If someone told you an investment would hand over one dollar out of every hundred each year, the cost might not feel especially threatening. There is usually no large invoice arriving in…

The FOMO Effect: Why Chasing Hot Investments Can Backfire
Investment Essentials

The FOMO Effect: Why Chasing Hot Investments Can Backfire

The FOMO Effect: Why Chasing Hot Investments Can Backfire There is a particular kind of discomfort that appears when an investment seems to be making everyone money except you. A stock doubles while you watch from the sidelines. A new technology becomes the market's…

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